The How We Hire Podcast

Sofia Palmelius Kolga on: Building a sales dream team from scratch

Written by Alva Labs | Feb 1, 2023 12:54:53 PM

How can startups grow and thrive with their sales team? It all starts with hiring the right salespeople to lead you on a path toward success.

On this episode of How We Hire, Alva’s Head of Sales and Licensed Psychologist, Sofia Palmelius Kolga, talks candidly about the ins and outs of hiring sales superstars, sharing her insights on how she started as a sales rep and built a twenty-strong team of superstars at Alva. 

Key takeaways

  • What sets sales superstars apart from the crowd
  • Why sales experience is important but not everything when hiring sales reps
  • Tips and tricks on attracting sales talent
  • How to build a concrete sales recruiting machine