Anne Margrethe Mannerfelt on: How to create a memorable employer brand

How can you build strong talent pipelines through storytelling? In this episode of How We Hire, Head of Strategic Employer Branding at KSMG, Anne Margrethe Mannerfelt, shares her favourite tactics and strategies for building an engaging and authentic employer brand. Learn how to impact, influence and convert candidates into your talent funnel using your employees’ stories effectively. 

Key takeaways

• Why you need your own definition of employer branding
• How employer branding is all about amplifying your employees’ voices
• Step-by-step guide to developing a persuasive employee value proposition
• Hacks on getting employer branding right