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Hiring, Rebuilt · the Cohort
Session 04 of four

Earning TA’s seat at the strategy table

For Heads of TA and HR leaders who own hiring in mid-sized organisations.

Antonia Brandberg Björk, EVP People and Communications at Vend

Wednesday 9 December 2026 · Breakfast from 08:00, workshop 09:00–10:30 · Miss Clara by Nobis, Stockholm

The morning

“Create a seat at the table. If it’s not there for you, make sure you get it.” That’s Antonia’s advice to TA leaders, and she has followed it herself, from building TA through hypergrowth at Voi to the executive team at Vend, where hiring is a board-level conversation.

This morning is about getting that seat and using it well. First, Antonia shares what earned her a place in the room and how she brought the business with her. Then you take your organisation’s hiring plan for next year and rework it in the language of the business: the ambition behind it, the roles that matter most, and what each one should change. You finish in a mock leadership meeting, where your peers play the CEO and CFO and you make the case.

Bring your hiring plan, or a rough version of it.

You leave with
The speaker

Antonia Brandberg Björk has spent more than 25 years in People roles across four European countries. She started out opening paper applications at Ericsson in Madrid, built TA through pan-European hypergrowth at Voi, and today sits on the executive team at Vend as EVP People and Communications. Vend is the company behind Blocket, FINN, DBA and Bilbasen.

Who you spend the autumn with
Your host
Anna Brodin

Anna Brodin is a licensed psychologist and People Science Lead at Alva. She hosts all four mornings and is your contact at Alva throughout the cohort.

The mentor
Malin Freiman Moezzi

Malin Freiman Moezzi, licensed psychologist and the cohort’s mentor, joins the group as a sparring partner and helps you pull the work from all four mornings together.

The practical
DateWednesday 9 December 2026
TimeBreakfast from 08:00, workshop 09:00–10:30
WhereMiss Clara by Nobis, Sveavägen 48, Stockholm
Led byAntonia Brandberg Björk
Hosted byAnna Brodin, Alva
LanguageEnglish
Format90 minute workshop
CostFree. We confirm each place.
The full cohort

Four mornings, the same group, and a private Slack channel with Malin between sessions.

Request a place

30 to 35 selected senior TA leaders.

It takes a minute. There are a limited number of places, so we confirm each one — you’ll hear from us within five days either way.