Employer branding - from theory to execution

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About the webinar

Employer branding is critical for companies to actually attract candidates - but it’s also a very broad concept, stretching far beyond simply having a nice career site with images of happy employees. 

So how can employer branding actually help you? What do you need to do? Where do you start? And what should you measure to know if you’re getting any traction?

In this webinar we are so happy to have Richard Swenman, Partnership Development Manager at Adway, with us. Richard will take us through an easy and foolproof way to think about employer branding from a candidate attraction perspective, and give clear insights on how to go about attracting better candidates. 

We will talk about:

  • How to manage your employer branding to attract better candidates
  • What each part of the candidate attraction journey can tell you
  • What key points to measure in each step - and how

🇬🇧 This webinar will be held in English.



Tove Hernlund


Richard Swenman

Partnership Development Manager at Adway