Recruitment marketing - what it is and how to succeed

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  • Duration: 45 mins
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About the webinar

Recruitment marketing is a term that’s being thrown around a lot right now - but what is it actually? How does it differ from employer branding? And how can it help us in our recruitment efforts?

While talent acquisition has always involved gaining candidate attention and attracting applicants, the function of marketing within TA is becoming more and more critical for organisations to succeed in attracting talent over time. This collaboration isn’t always seamless, but there is so much we can learn from each other by working closer together between marketing and recruitment. 

In this webinar, we are pleased to be joined by Annika Bagge, Recruitment Marketing Manager at Invise. Annika will not only break down what recruitment marketing actually is and how it might help us attract talent more efficiently, but she will also share her expertise and best practices to succeed over time. 

We will discuss:

  • The difference between recruitment marketing and employer branding
  • The importance of a well defined “candidate persona”
  • Which key performance indicators (KPI’s) we should utilise

🇬🇧 This webinar will be held in English.



Tove Hernlund


Annika Bagge

Recruitment Marketing Manager at Invise